The structure that works
- Positioning first. Who you help and the outcome, in a line.
- A short story. The "why" that makes you human and memorable.
- Proof. A few real results or names.
- One action. Book a call, get in touch, see the work.
Common About-page traps
Avoid the third-person corporate voice, the full life story, and vague adjectives ("passionate", "results-driven"). Be specific, be human, and cut anything that does not earn its place.
FAQ
What should an About page include?
A positioning line (who you help and how), a short real story, proof of results, and one clear call to action — written in your own voice.
Should an About page be in first or third person?
First person, almost always. It reads as human and honest; third-person corporate bios feel distant.
How long should it be?
Short. A few tight paragraphs beat a long autobiography. Say what matters and stop.