Curate hard
Three tight galleries beat one long scroll of everything you’ve shot. Group by category (weddings, portraits, commercial) or by story, and lead each with your single strongest image — the one that makes a client stop.
What to include beyond the images
- A short "how I work" — what a shoot with you actually looks like.
- Rates or a starting price, or at least how to get one — ambiguity loses bookings.
- Client names or testimonials, where you can share them.
- One booking action — a form, a calendar link, or a direct contact.
FAQ
Do photographers need a website if they have Instagram?
Yes — Instagram is rented reach controlled by an algorithm you don’t own. A personal website is where you curate your strongest work and convert visitors into bookings on your own terms.
How many photos should be on the site?
Far fewer than your camera roll. Three tight, curated galleries with your strongest work beat one long scroll — depth and curation read as more professional than volume.
Should pricing be on the page?
At minimum, a starting price or a clear way to request one. Hiding pricing entirely adds friction and loses bookings to photographers who are upfront.