Case studies beat a grid of shots
Pick 2–3 pieces of work and walk through the brief, the constraint, the decision, and the result — briefly. A page that shows how you got from problem to solution reads as senior, no matter your title.
What to include
- 2–3 case studies with brief, process and outcome — not a raw image dump.
- Your point of view on design, in a line or two.
- A distinct visual identity — for a designer, this page is itself a portfolio piece.
- One clear action — hire me, book a call, or see full work.
FAQ
Is a portfolio the same as a personal website for designers?
Not quite. A portfolio shows finished work; a personal website adds positioning, process and a call to action around it — the framing that turns viewers into clients or offers.
How many projects should I show?
Fewer than you think — 2–3 strong case studies with real process beat ten thumbnails. Depth reads as senior; breadth reads as generic.
Does the design of my own website matter that much?
For a designer, yes — the page itself is a proof point. It should look intentional and current, not like a template.